About

Us

We believe that our new way of thinking about whole-cuts texturization will be the leading technology used to feed the world.

Our Mission: Sustainable, Scalable and Affordable

Alfred’s is on the front lines in changing the Texture of alternative Proteins products.
We are in the age of a new evolution of food production.

This evolution, born by the economics of feeding the world and the movement of repairing the environmental damages, is at the heart of Alfred's vision.

All the ingredients we use are in their raw form.
The cost of production is not more expensive than the current one, which makes our products affordable and can cater to new populations, allowing them to eat inexpensive, nutritious, high in protein, chicken, fish, cold cuts, yellow cheese and meat.

About Alfred's

Alfred’s has developed a technology that will help decrease the harm to the planet and its inhabitants, aligned with strong market drivers such as health awareness, lack of farming resources, food safety, ethical considerations, food security and sustainability.

Family Tradition

The late Alfred Reinberg, who’s photo appears on our logo, was a meat producer in Buenos Aires 70 years ago.

Today, his grandson, Ronny, Alfred’s Food-Tech CEO, together with a great team, is continuing the family tradition of meat production, applying modern technologies.

Our Team

Rafi Shavit

Co-Founder & COO

An entrepreneur with 20 years of experience in business, engineering, and operation management in the Pharmaceutical, Biotech, Medical device and Renewable Energy Industries.

Rafi previously founded RS-NESS Ltd, a leading consulting company in the life science industries in Israel with more than 65 in-house engineers. Rafi holds a B.Sc. in Mechanical Engineering and a MBA from Ben-Gurion University.

Ronny Reinberg

Co-Founder & CEO

Ronny brings more than 16 years of scientific and management experience in the pharma industry, having held various roles in large and small biopharma companies.

In his last position, Ronny served as the VP of technology affairs at Intec Pharma, a drug delivery platform Start-up.

Ronny holds a B.S. in Biotechnology and Engineering from Ben-Gurion University.

Marina Kirjner

CTO

Marina joins the Alfred’s team from the Pharma world. She has worked in some of the largest Pharma companies as a Team Leader and Product Scientific Support Manager. Marina has extensive experience working with the FDA, as well as knowledge and experience in Biotechnology, Technology Transfer, and Validation.

Ariel Gerber

COO

Ariel has a Masters from the Technion in Mechanical Engineering.

He has extensive operational experience from his many years at Strauss Group as an Engineering Manager.

Ariel comes to Alfred’s with a wealth of experience in management, leadership and Process Engineering in the Food Industry.

Getting Ariel to join Alfred’s mission is a real coup for us.

Cindy Miller

Project Coordinator

Cindy has years of experience in the start up world having worked in a global companies.
She handles the day to day bureaucracy and logistics of the company.
Her commitment to making the world a better place finds expression at Alfred’s Food Tech Ltd.

Yaniv Ben-Ami

Process Manager

Yaniv has years of experience perfecting processes in the Pharma world. He has the ability to see what needs to be done and do it before anyone else. By streamlining the development and production systems, Alfred’s Food Tech benefits tremendously

Shlomi Mannasse

Food Technologist

Shlomi comes to Alfred’s from the Food Tech world.
He brings his impressive abilities such as creative thinking and problem solving together with knowledge of foods and tastes to great advantage.